There’s no denying how powerful social media has become; we’re always on it, scrolling our time away. This is great for businesses because social media platforms have made it easily accessible to get hold of target audiences at all times of the day and keep brands and products fresh in…
How to improve conversion rates and maximise your marketing budget It's easy to assume that to bring in more leads to your business, you need to spend more money on ads. But the truth is, more ad spend doesn't always mean more sales. In fact, if your website, messaging, or…
A lot of businesses make the mistake of starting their marketing strategy before having a clear brand in place. For materials, they use whatever font they fancy, switch up their designs inconsistently, or worse, they use a blurry unprofessional logo. The way to think of branding is an impression: We…
When it comes to paid advertising, there’s a lot of opportunities to be had. And while there’s a lot of power in both Facebook and Google ads, they work in very different ways, leaving business owners questioning: Which one should I be investing in? To break it down for you,…
Many businesses fail to see meaningful results from their social media simply because they're lacking a clear and strategic approach which aligns with their goals. But what does a successful social media strategy look like? Well, social media marketing is more than just posting content, instead, a data-driven and audience-focused…
Are you struggling to grow on social media despite following all the so-called "expert" advice? If so, you might be falling for some of the biggest social media marketing myths that often get bandied around. Far from helping businesses, these can hold them back from real success. If you're a…
2025 is now in full swing and if you're a business owner, you'll probably already know that social media is no longer a 'nice to have', it's essential for growth. We've moved way beyond just 'having a presence' like we did 10 years ago, because fast forward to today, social…
