There’s no denying how powerful social media has become; we’re always on it, scrolling our time away. This is great for businesses because social media platforms have made it easily accessible to get hold of target audiences at all times of the day and keep brands and products fresh in…
How to improve conversion rates and maximise your marketing budget It's easy to assume that to bring in more leads to your business, you need to spend more money on ads. But the truth is, more ad spend doesn't always mean more sales. In fact, if your website, messaging, or…
A lot of businesses make the mistake of starting their marketing strategy before having a clear brand in place. For materials, they use whatever font they fancy, switch up their designs inconsistently, or worse, they use a blurry unprofessional logo. The way to think of branding is an impression: We…
When it comes to paid advertising, there’s a lot of opportunities to be had. And while there’s a lot of power in both Facebook and Google ads, they work in very different ways, leaving business owners questioning: Which one should I be investing in? To break it down for you,…
